What is website content copywriting?
Website content copywriting is a three way process of communication between a website, its visitors and the search engines. Good web site copywriting should achieve each of the following goals:
- It converts visitors into customers (or regular returners)
- It makes the content compelling and creates a sense of urgency for the reader to take action.
(This can be anything from filling out their email address to request free information to purchasing an online product or service.) - Good website copywriting builds trust between the visitor and the website
- It ensures that the website content acts like a magnet to search engine robots
- This is why you will sometimes see website content copywriting referred to as 'SEO content copywriting'.) It does this by making the content keyword rich but without adversely affecting the quality of communication with the human visitor
Content copywriting -
visitor benefits:
- Easy to read content
- Attractive layout
- Clarity of purpose
- Interesting and informative content
Content copywriting -
visitor benefits:
- Easy to read content
- Attractive layout
- Clarity of purpose
- Interesting and informative content
Content copywriting -
visitor benefits:
- Easy to read content
- Attractive layout
- Clarity of purpose
- Interesting and informative content
What is SEO Copywriting?
We define SEO copywriting as the part of web site content copywriting that is aimed at search engine robots rather than human visitors. It is the part that most search engine optimisers seem to focus on and many do so to the detriment of clear understandable copy that positively influences human beings.
Typically, this bad kind of content copywriting can be so packed with keywords and so focused towards search engine optimisation that the average human reader loses their concentration after reading the first few lines of the web page. Without having read anything that encourages them to stay, they click their browser's back button or type in a new search term to take them off elsewhere!
But the seo copywriting bit of the overall content copy writing does not have to be done like that. With a little bit more thought and expertise, it is quite possible to sit it comfortably with the style of copywriting needed to achieve all of the goals we listed above. Doing exactly that is one of the reasons to choose 'The Top Spots' to undertake your website's search engine optimisation.
Content copywriting includes:
- Meta tags the content of description and choice of keyword tags
- Title tag the wording of each web page title
- Header tags opimising the wording of headings
- Every page's main content e.g. between paragraph and div tags
- Link descriptions how the website's internal and external links are described
- Image descriptions Images have an 'ALT' tag that for displaying descriptive text. Content copy writing uses this tag to great advantage
In a nutshell:
We combine search engine magnetism with visitor friendly website content copywriting, to draw people to your site as well as persuading them to take action whilst they are there and return to it time after time.
