Targeted keyword-phrases

Creating targeted keyword-phrases

The creation of highly targeted keyword-phrases and effective keywords is one of the most important tasks in optimizing web site pages. You'll find plenty of articles about keyword optimization but most of them are about finding popular keywords and keyword-phrases to describe the activities that a web site is about.

What's wrong with popular keyword-phrases?

So what is wrong with creating keyword-phrases that are based on the most popular keywords? There is absolutely nothing wrong with including popular keyword-phrases. It is something we do ourselves with every web-site optimization project we undertake. The problem occurs when search engine optimization concentrates only on the creation of popular keyword-phrases. Whilst popular keyword-phrases are important to describe your overall site activity, it is essential to bear in mind that they are also the keyword-phrases that your competitors will be using. There is no point in having a web-site with only keyword-phrases that are competing for the top spots against over five million other sites. Targeted keyword-phrases, on the other hand, will help your web pages climb to the top of less competitive searches. This will eventually increase the overall ranking of your site, making it possible to start competing for position with the more popular keyword-phrases too.

What exactly are highly targeted keyword-phrases?

Here is an example that explains what we mean by highly targeted keyword-phrases:
Imagine your company was a package tour operator. Your site activities could be most easily summarised by the keyword-phrase, 'Package holidays'. That is an extremely popular keyword-phrase and on Google you will find over 6 million entries for it. Now imagine that one of your holiday destinations is the Greek island of Skyros. For the web page that described the Skyros holidays, you could create a targeted keyword-phrase such as 'Skyros Package Holiday.' Doing so would narrow the number of Google search entries down to 21,000. But you can make the targeting even narrower by creating a keyword-phrase such as "Bargain Skyros Package Holiday' or 'Skyros - budget package holiday deals'.
Okay, so you get less people typing in these narrower keyword-phrases but the people who do are not only helping your site's overall ranking but they are far more likely to be the kind of visitor who knows what they want and convert more easily into customers.
We can analyse your web site content and create highly targeted keyword phrases for every one of your web pages. Linked with our content copy writing services, the creation of targeted keyword-phrases will play a very substantial part in optimizing your web site.

Creatively integrated keyword-phrases

The top spots creatively integrates highly targetted keyword-phrases into your web page content.
As we revise your existing content and write new copy for you, we create winning keyword-phrases that make your web pages highly competitive in niche markets.
When integrating the keyword-phrases, we are very careful to ensure that they nestle comfortably into the overall flow of meaning of communication to your site's visitors.
The highly targetted keyword phrases we find for you will therefore enhance, rather than detract from the effectiveness of your overall message to potential customers.